From the desk of Joseph Kenner, CEO & President of Greyston
In today’s landscape where buzzwords often overshadow intent, how does one navigate the true meaning of social responsibility?
Fast Company recently reported that Larry Fink, the CEO of BlackRock, will avoid the term “environmental, social and corporate governance (ESG)” because these words have become weaponized in the country’s culture war.
Regardless of the squabbling over terms like DEI and ESG, Greyston will continue to empower people through pioneering collaborations with The Body Shop and IKEA to disrupt the hiring landscape and unlock potential for thousands of people who want to work, support their families, and thrive in their communities. This effort is why we are the only company in the U.S. that has received the Schwab Foundation/World Economic Forum Social Innovator of the Year Award in 2023.
I proudly lead an organization that for over 40 years has innovated our social responsibility goals through Open Hiring®, a no-questions-asked form of recruitment for entry-level positions in our bakery. Our slogan is: “We don’t hire people to bake brownies; we bake brownies to hire people.” I agree with Mr. Fink that a business can’t survive if it does not maintain a mutually beneficial relationship among the employees, customers, suppliers, and communities the company relies on to prosper. That’s not “woke” or “ESG”. That’s just capitalism, and quite frankly, it is common sense.