What Is Greyston Bakery’s Corporate Gift Strategy?
When asked what factors have led to Greyston Bakery’s highly successful Corporate Gift Boxes strategy, Sara Westbrook, Greyston Bakery’s Senior Director of Marketing, points to offering the Bakery’s clients several options. “We like to offer our customers options at different price points, starting at $25,” she said. “We offer brownies in 8-piece and 12-piece standard gift boxes, and customers are able to select a single flavor or a combination of Chocolate Fudge and Vegan Chocolate Fudge. We want to make these offerings attractive to single people, families, and work colleagues, and for businesses who want to send gift boxes to employees who work remotely.”
One factor that separates Greyston Bakery from others who offer corporate gift boxes containing baked goods or other kinds of sweets is Greyston Bakery’s mission statement, which makes customers aware of who they are helping when they purchase Greyston Bakery brownies. “We endeavor to excite our customers by making them aware that they are having a positive impact on the lives of individuals who face barriers to employment,” Westbrook notes, citing that Greyston Bakery primarily hires individuals who have had trouble finding employment. “A lot of our corporate clients are thrilled to find out that the sweets they give as gifts have a giveback component. The word of mouth on that is one of the main reasons we have so many repeat and loyal customers – they like the fact that they’re helping to support individuals who found themselves in difficult circumstances but who are now meaningfully employed.”
How Many Different Corporate Gift Boxes Does Greyston Bakery Offer?
In addition to the 8-piece and 12-piece corporate gift boxes, Greyston Bakery offers an 18-piece tin container, the largest it offers. Westbrook points out that many corporate clients are “comfortable” making much larger orders of brownies, up to 500 or 1,000 in some cases, “because they know they’re still going to get the same level of great service from us as if they were ordering a few smaller boxes. They want to support small, artisan brands, they like our own unique setup, and they know that we have an endless inventory,” she adds.
What Feedback Has Greyston Bakery Received On Its Corporate Gift Boxes?
“We receive a lot of feedback from our customers and it’s mainly along the lines that they absolutely love our brownies and blondies,” Westbrook says. “And with the positive impact factor I mentioned earlier, it makes it that much sweeter for them to know that they’re making a positive contribution for individuals who face or did face barriers to employment. It’s for those two reasons that most of our customers have been ordering from us for over five years.”