What Does Greyston Bakery Do To Make Its Corporate Holiday Gifts Unique?
When asked to identify the things that Greyston Bakery does to make its corporate holiday gifts unique, Sara Westbrook, Senior Director of Marketing for the Yonkers, N.Y.-based Bakery, zeros in on two things that she believes makes the brownies that Greyston Bakery makes and delivers unique.
“First, we offer corporate customers options to pick the giftwrapping/sleeves for the boxes, and we further customize those with a thank-you card that is included to thank the employee for their work and wish them the best for the holidays,” says Westbrook. “Second, there is information on the packaging that highlights the added give-back component of the gift; specifically, that these sweet treats are made by Greyston employees who faced significant barriers to employment, but now are employed thanks in part to gifts like these.”
How Many Different Corporate Holiday Gifts Does Greyston Bakery Offer?
Westbrook notes that there are “10 different options of corporate holiday gifts, including the selection of the kind of box or tin they want to send.” Additionally, she says, “there are many unique combinations of brownies that can be selected.”
What Are The Most Popular Greyston Bakery Corporate Holiday Gifts?
When asked what the most popular Greyston Bakery corporate holiday gift is, Westbrook says it’s a gift called Our Indulgent Eight. “It has a little of everything,” she notes, “Not too many of each kind of brownie, and a low entry price point of only $28. We also have a 12-piece gift called Dozen Reasons To Smile, that is also very popular and best if you’re sharing the brownies with a group of people. Finally, our Vegan Delight is an 8-piece gift that includes two different flavors of brownies, obviously favored by those who prefer a vegan-based brownie.”
Do You See Greyston Bakery Expanding Its Corporate Holiday Gifts In Coming Years?
“Yes.” says Westbrook. “Our gifting program has been an important and great part of our business for us. It’s helping us to employ people, expand Inclusive Hiring, and share the Greyston mission with lots and lots of people.”